Liz Bradley is a Director of Integrated Communications for AARP, where she oversees communications strategy and planning for home and family issues, including caregiving, livable communities, older driver safety, and home design.
Ms. Bradley is the AARP lead for the joint AARP/Ad Council National Caregiving PSA campaign, launched in August 2012, with the goal of helping caregivers self-identify as such and to give caregivers reassurance, confidence, resources and support from experts and others who are on similar journeys of caring for their parents and loved ones. This campaign has garnered more than $200 million in donated media and the percentage of those caregivers who have seen or heard about “information or assistance available to unpaid family caregivers” has increased every year since 2014.
Ms. Bradley is a communications leader with more than 15 years of experience in a wide variety of non-profit and corporate organizations. Prior to her work at AARP, she worked at several international PR agencies, including Fleishman-Hillard and Citigate Cunningham, leading consumer education and product campaigns focusing on health, diet, and emergency preparedness issues, and emerging technology products and services. She managed multi-million dollar accounts and client relationships for organizations, such as Sprint, Department of Homeland Security, Department of the Interior, Library of Congress, National Confectioners’ Association, Safe Kids Worldwide, and Cancer Research and Prevention Foundation. Her key focus areas are: consumer awareness, partnership development, industry and stakeholder relations, and social marketing causes.
Ms. Bradley is also an adjunct professor at Georgetown University teaching a graduate-level communications planning course. Ms. Bradley is a graduate of the University of Texas.