Caroline Masullo

Caroline Masullo

VP, Head of eCommerce Marketing
Peapod Digital Labs

Thought leader for strategic vision and methodologies to deliver profitable omni‐channel & eCommerce marketing programs for all Ahold Delhaize USA’s local brands (Stop & Shop, The Giant Company, Hannaford, Food Lion & Giant Food). Her team is responsible for partnering with the US grocery brands to develop eCommerce marketing campaigns across all paid, owned and earned channels.

Prior to her role with Peapod Digital Labs, Caroline led Digital Engagement for TGIFriday’s and McDonalds, respectively. Her team led go‐to‐market strategies focused on driving awareness, excitement and engagement across all digital in‐restaurant platforms, including eCommerce apps, kiosks and digital menu boards. She also led the team responsible for CRM, digital merchandising, digital analytics and brought the brands to life across all paid and owned digital channels, including social, .com and display. Caroline spent eight years at Yum! Brands in Dallas, TX, where she ran all of Pizza Hut’s eCommerce platforms, drove strategy across their social media platforms, and
developed technology integration for their CRM channels.

Caroline earned her MS in Integrated Marketing from Northwestern University and a BS in Communications from Boston College.

General Sessions

How Lessons of the Pandemic Will Accelerate Grocery’s Fast Arriving Future

The seismic effects of the pandemic accelerated all aspects of ecommerce - from digital marketing to the supply chain, everyone had to adapt to a new, highly elevated level of digital engagement and processes - fast.

January 25, 2022 8:00 AM - 8:45 AM Ponce de Leon Ballroom

Insight Sessions

How Lessons of the Pandemic Will Accelerate Grocery’s Fast Arriving Future – Conversation Expanded

January 25, 2022 11:00 AM - 11:45 AM Ponce de Leon Ballroom 1