General Session

Destination Retailing: Getting the Customer Off Their Couch and Into Your Store

February 4, 2019 2:00PM - 3:00PM Ponce de Leon Ballroom

Laura Davis-Taylor

Co-Founder, HighStreet Collective

Laura has been focused on creating meaningful retail experiences that bridge home, life and store for over 25 years, both as a consultant and within the walls of the most lauded global agencies. Her experience is multifaceted, ranging across brand planning, digital engagement, store design, CX and retail innovation. She believes passionately that good brands do not make promises—they deliver experiences in unique and compelling ways. Done right, it is this that builds irrational brand (and store) loyalty. With this philosophy tied to her tireless passion, she has become an author, teacher, sage, and industry cheerleader. Her brand experience includes AT&T, Toyota, Best Buy, Coke, L’Oréal/Lancôme, Lowe’s, Stainmaster, Office Depot, Foot Locker, 7-Eleven, EJ Gallo and Unilever.

Ed King

Co-Founder, HighStreet Collective

A student of human behavior and natural storyteller, Ed has engaged customers for companies like AT&T, The Home Depot, Smithsonian, La Quinta, Stainmaster, Porsche, Reebok, and Shell by taking a scientific approach to understanding why people act, behave, shop, purchase and remain loyal to certain brands. Ed knows that it takes both data and creativity to craft memorable, meaningful experiences that customers crave. The tools he uses range from the fantastical to the practical, but one thing is for sure...he is the biggest advocate that a shopper could ask for.

People always have—and always will—desire physical, sensory experiences, and the human connections that only brick and mortar stores can provide. But today’s ‘born again shopper’ has an entirely new set of expectations. Your brand has to be more than a promise—it has to be an experience that stands apart uniquely. This session will explore what shoppers secretly crave, the 7 necessary steps to give it to them, and how to use them effectively to make your store a happy habit.