Brian Owens


Brian Owens, MBA

Senior Vice President, Commerce Strategy & Inclusive Commerce


Brian currently serves as Senior Vice President of North America Commerce at VMLY&R COMMERCE, where he is a public speaker and CPG brand strategist around topics related to selling to any class of trade of retail or pharmacy, creating CPG brand marketing plans, and building diverse inclusive cross-functional empathetic teams.

With over 20 years of extensive work experience in market research, creative advertising, management consulting, brand management, and direct selling to retailers. Brian’s expertise includes global commerce through leadership, selling with 1st party retailer data, and advisory support surrounding global retail health commerce activations. Specialty retail intelligence expertise includes deep relationships and experiences launching new brands at Walmart, Amazon, Target, Grocery, Club, CVS, Walgreens, Dollar General,  7-11 as well as specialty beauty retailers, such as Ulta and Sephora.

Prior to VMLY&R COMMERCE, he was at Kantar Consulting, Proctor & Gamble, and Reckitt Benckiser, where he transformed syndicated retail insights, managed retail CPG sales teams, and lead a management consulting commerce practice for some of the world’s largest and most successful brands.

February 11–13, 2024

Within Reach

Hyatt Regency Coconut Point • Bonita Springs, FL

The NACDS Regional Chain Conference is a working meeting that offers unique networking opportunities with both your peers and trading partners.

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