Speaker

Ed King

Co-Founder HighStreet Collective
2019
Photo of Ed King

A student of human behavior and natural storyteller, Ed has engaged customers for companies like AT&T, The Home Depot, Smithsonian, La Quinta, Stainmaster, Porsche, Reebok, and Shell by taking a scientific approach to understanding why people act, behave, shop, purchase and remain loyal to certain brands. Ed knows that it takes both data and creativity to craft memorable, meaningful experiences that customers crave. The tools he uses range from the fantastical to the practical, but one thing is for sure…he is the biggest advocate that a shopper could ask for.

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The NACDS Regional Chain Conference is a working meeting that offers unique networking opportunities with both your peers and trading partners.

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General Session

Destination Retailing: Getting the Customer Off Their Couch and Into Your Store

People always have—and always will—desire physical, sensory experiences, and the human connections that only brick and mortar stores can provide. But today's ‘born again shopper’ has an entirely new set of expectations. Your brand has to be more than a promise—it has to be an experience that stands apart uniquely. This session will explore what shoppers secretly crave, the 7 necessary steps to give it to them, and how to use them effectively to make your store a happy habit.

Monday, February 4, 2019 2:00PM - 3:00PM Ponce de Leon Ballroom