A student of human behavior and natural storyteller, Ed has engaged customers for companies like AT&T, The Home Depot, Smithsonian, La Quinta, Stainmaster, Porsche, Reebok, and Shell by taking a scientific approach to understanding why people act, behave, shop, purchase and remain loyal to certain brands. Ed knows that it takes both data and creativity to craft memorable, meaningful experiences that customers crave. The tools he uses range from the fantastical to the practical, but one thing is for sure...he is the biggest advocate that a shopper could ask for.