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Wendy Liebmann

Wendy Liebmann

Founder, CEO & Chief Shopper

WSL Strategic Retail

In 1986, Wendy founded WSL, a global consultancy that helps clients build innovative shopper-led retail strategies. She is recognized as one of the innovators of shopper insights. Her goal: β€œTo get executives out of their ivory towers to meet shoppers on the selling floor – be it physical or digital.”