Vikas Satyal is the Vice President of North America Retail at NIQ, leading strategic partnerships and driving data‑powered transformation across the retail landscape. A veteran of insights, category leadership, and commercial strategy, Vikas has held senior roles at Heineken USA, 84.51°, Coca‑Cola Enterprises, and General Mills. Known for building high‑performing teams and elevating customer‑centric decision‑making, he brings more than two decades of experience helping organizations unlock growth through analytics, innovation, and operational excellence.