Jon Easter joined the UNC Eshelman School of Pharmacy in January 2016 as a Professor of the Practice and Director, Center for Medication Optimization (CMO). CMO conducts applied research, generates ‘real world’ evidence, and disseminates best practices that test, implement and scale medication optimization services and interventions across care settings. Insights and evidence are then disseminated to inform health policy and the movement toward value‐based care delivery and payment models. Jon also directs the U.S. Healthcare course in the PharmD curriculum at UNC, and leads the pharmacy practice section within the global PharmAlliance collaboration. Previously, Jon spent 20 years at GlaxoSmithKline (GSK), where he primarily worked in health policy. His team focused on care coordination, quality measurement and medication management policy development through the creation of healthcare improvement demonstration projects. Initiatives included launching a patient‐centered medical home program and building a predictive analytics tool that identified patients at risk for medication therapy problems. Jon has a B.S. in Pharmacy from the University of Georgia and is a registered pharmacist. In addition to improving healthcare and the practice of pharmacy, his true passions are spending time with his wife Anne and their two boys, Charlie and Ben, as well as cheering on his Bulldogs.