Laura has been focused on creating meaningful retail experiences that bridge home, life and store for over 25 years, both as a consultant and within the walls of the most lauded global agencies. Her experience is multifaceted, ranging across brand planning, digital engagement, store design, CX and retail innovation. She believes passionately that good brands do not make promises—they deliver experiences in unique and compelling ways. Done right, it is this that builds irrational brand (and store) loyalty. With this philosophy tied to her tireless passion, she has become an author, teacher, sage, and industry cheerleader. Her brand experience includes AT&T, Toyota, Best Buy, Coke, L’Oréal/Lancôme, Lowe’s, Stainmaster, Office Depot, Foot Locker, 7-Eleven, EJ Gallo and Unilever.